By James Rodriguez on Friday, 16 May 2025
Category: News

COMING SOON: The Purpose Within – Like the Phoenix Out of the Ashes

COMING SOON: The Purpose Within – Like the Phoenix Out of the Ashes
By Dr. James C. Rodríguez

How do we rise when life burns everything we know to the ground?

In The Purpose Within, I open the doors to my journey—not to recount pain for pain’s sake, but to walk with you through the embers of what was… and into the possibilities of what can be. Inspired by Nietzsche’s truth—“Ready must thou be to burn thyself in thine own flame; how couldst thou become new if thou have not first become ashes!”—this book is not about avoiding the fire. It’s about becoming it. Not a spark of ego. But a flame of transformation. This book is not just a project. It is my purpose, poured onto the page.

The Purpose Within is my offering to the world—but more than that, I pray it becomes a mirror for you. A mirror to reflect your worth, your pain, your dreams, and the fire inside you that no one else sees. This book is not fiction. It’s truth lived, battles fought, and victories earned. It’s part memoir, drawn from decades of walking through fire. It’s part of the transformative trainings I’ve been honored to create for thousands of leaders, healers, parents, and warriors across this nation and beyond. And it’s part of every single person who’s ever been told they couldn’t. Well, I’m here to tell you—you can. I am living testimony of that.

Though the full release of this book is set for April 2026, I feel an urgency in my spirit to share parts of it now—because someone out there is standing in the ashes wondering if they’re done. Let me tell you… you’re just getting started.

I’ve written over thirteen chapters so far, and every single one ends with a sacred space—not just to read, but to reflect. Not just to understand my story, but to confront yours and enhance your life right here, right now.  Whether you sit with me in a training, a keynote, or across these pages, I always ask two questions:

Would you rather be the target—or the arrow?
How many generations will you impact?

Now I ask them of you. And one more… Who were you created to be—beyond what they said you could or should? Because that answer—that fire—that truth—is what this book is all about. This isn’t just for readers. It’s for risers. So rise with me. The time is now.

 

CHAPTER I: The Wild Mustang – On Being Born Untamed

Long Beach. The Bronx. Poverty. Violence. But also—the wildness.
I was a child too free for the world’s cages.
They called it reckless. But it was the raw material of purpose.

I was never meant to be tamed. Not by poverty. Not by trauma. Not by the expectations that came from a broken world.

In this chapter, I share the early years—born in Long Beach, raised in the Bronx, and shaped by two realities: the hunger to survive and the yearning to belong.
But survival is not purpose.
The wildness in me wasn’t recklessness—it was untapped freedom.

Reflection Prompt
What part of your wildness did the world call a flaw—when it may have been your gift?

CHAPTER II: The Woman Who Could Walk on Air – Legacy by Grace

My grandmother, Escolástica Oquendo, walked with reverence. I watched her give her last coins to a blind man selling pencils. Not because she had extra. But because she had faith. She raised me on love, dignity, and spiritual wisdom—proof that wealth is not in the wallet, but in the way you walk. One moment I’ll never forget: her giving money to a blind man selling pencils, even when she herself had little food. I asked why. She said, “Because God sees what no one else sees.”

That shaped how I lead. How I love. How I give.
Leadership isn't about being seen. It's about seeing others.

Reflection Prompt
Whose quiet strength built your foundation?
Are you leading from ego, or are you walking on air?

Chapter III: The Breath of Elias

When my son Elias died, a part of me broke.
But grief, I’ve learned, is not only an ending. It is a portal. I held his body. Baptized him with my own hands. And still—two decades later—I hold his breath in mine.

Some think grief is something to get over.
I know now: grief is a companion.
It teaches us to love deeper, to live fuller, and to serve with heart.

Reflection Prompt
What pain have you been trying to bury, when maybe you’re meant to carry it with honor?

CHAPTER IV: The Man in the Mirror Was Me – Accountability and Transformation

I’ve made mistakes. I’ve struggled. I’ve been betrayed and have had to rebuild. But there came a point when I had to look in the mirror and say: enough. Freedom doesn’t come from blame. It comes from responsibility. 

Reflection: What truth are you finally ready to face?

In this chapter, I explore PTSD from the military, trauma bonding, cycles of sabotage, and the freedom that comes when we stop running.
There is no growth without accountability.
There is no rebirth without death of the old self.

Reflection Prompt
What mask are you ready to set down?
What truth have you been running from?

CHAPTER V: Legacy Lessons in a Medal – Giving Beyond Titles

Under a hot summer day in South Carolina, I met a young boy—no rank, no fame, just the quiet strength of a son who showed up with love. I removed a military medal (Meterious Service Medal - MSM) from my jacket lapel and gave it to him—not because he earned it on the battlefield, but because he fought every day to be an amazing child. In that moment, legacy was not earned. It was recognized. The look in his eyes told me everything: he felt seen, valued, loved. You don’t need to be a war hero to deserve honor. Sometimes, just waking up and choosing to love is worthy of a medal.

 

Reflection Prompt
Who in your life deserves to be honored—not for what they do, but for who they are?
What can you give today that says, “I see you”?

Chapter VI: Ikigai Is a Gift You Must Give Away

Ikigai is not just a personal purpose. It is sacred stewardship.
The deeper your purpose, the more you must give it away—fully, radically, and with joy.

In this chapter, I speak to the idea of generational wealth—not of dollars, but of values.
Some leave bank accounts.
Others leave burdens.
I hope to leave blessings.

Reflection Prompt
What are you hoarding that was meant to be given away?
Will your life ripple as healing—or harm—into seven generations?

Chapter VII: The Currency of the Poor is Love

There are those with power, titles, and wealth who leave behind legacies of exclusion, fear, and trauma. I’ve seen them in leadership roles—even in DiSC trainings I facilitate.
But then there are those with almost nothing—who pass on faith, joy, discipline, truth, and love.

They are the richest I’ve ever met.
They lead without needing control.
They correct without cruelty.
They give without needing applause.

Reflection Prompt
What kind of wealth are you building?
When your name is spoken seven generations from now, what story will it tell?

Chapter VIII: Phoenix Rising – The Purpose Within

You are not your pain.
You are not your title.
You are not your past.

You are your Purpose Within.

This final chapter is your call to rise. You don’t need to be perfect. You don’t need permission. You just need to be willing to step into the fire and trust that you were born to rise from the ashes—not once, but again and again.

Reflection Prompt
Are you ready to stop surviving and start soaring?
What would happen if you gave yourself permission to become new?

Final Thoughts: A Fire Worth Walking Through

This is not a self-help book. It’s a self-reminder.
Of who you are. Of who you’ve always been.
Not the version life tried to silence—but the one your ancestors dreamed of.

So when The Purpose Within is released, I hope you’ll do more than read it.

I hope you burn. And I hope you rise.

Join me. It’s almost time.

https://fathersandfamiliescoalition.org/

A few of the books prompts: 

Reflection 1: Resilience and Identity
When faced with adversity, we often learn the most powerful lessons about who we are and what we're made of. Reflect on a time when you were challenged, judged, or mistreated because of your identity—whether it's race, ethnicity, or another aspect of who you are. How did you respond? What did that experience teach you about resilience and the strength of your spirit?

Prompt:

Reflection 2: The Weight of Racism and Bias
Growing up in a world that often tells you you're "less than" because of your skin color or heritage is a painful reality many of us face. Reflect on a time when you confronted or witnessed racism or bias. How did it affect you? How did it change your view of the world or the people around you?

Prompt:

Reflection 3: The Power of Community
In the face of hatred, there are always those who lift us up, whether it’s through acts of kindness, mentorship, or just showing us that we are worthy. Think about the role of your community in your life—those who shaped you, supported you, and encouraged your growth. Who has been a guiding figure in your life, and how did they help you rise above the challenges you’ve faced?

Prompt:

Reflection 4: Embracing Your Heritage
In moments of hardship, it’s easy to forget the value of who we are and where we come from. Reflect on your heritage and the pride you feel in your roots. What does your culture or heritage mean to you, and how does it give you strength in difficult times?

Prompt:

Reflection 5: Learning from Betrayal
Sometimes the people who are meant to protect us—the ones we trust—are the ones who hurt us. Betrayal leaves deep scars, but it can also teach us important lessons. Reflect on a time when you experienced betrayal. How did it affect you, and what did you learn from it? How did it shape your perspective on trust and forgiveness?

Prompt:

Reflection 6: Striving for Excellence Despite the Odds
The journey to success and fulfillment is often filled with challenges, both external and internal. Reflect on a time when you faced significant challenges but chose to strive for excellence despite the odds. What kept you moving forward when others might have given up?

Prompt:

Reflection 7: Choosing Empowerment Over Power
The choice between using power over others and empowering others is a critical one in creating positive change. Reflect on a time when you either witnessed or practiced empowerment. How does empowerment change the dynamic between people? How does it create a stronger, more inclusive community?

Prompt:

Reflection 8: Legacy and Purpose
As you reflect on your journey, think about the legacy you want to leave behind. What do you want people to remember about you? What is the purpose that drives you, and how can you ensure that your actions align with that purpose in everything you do?

Prompt: